My dog, Kalani, is actually eating it! She’s a Great Pyrenees mix and a picky one at that. She has allergies and itchy skin. I’ve tried so many expensive products, wrapped pills in cheese, cut them into small pieces and tried mixing it in her food. Drops? Forget it. She would just look at me as if to say, “You really think I don’t know what you did.” She is so smart. I will admit, I wasn’t very hopeful she would like LiveGood, either. I had to try because the price is great. I put a scoop in her bowl and before I could add the food and stir, she ATE IT! SHE ATE IT! I hope it helps with her itchy coat. I will add another comment after she’s been on it for a few months. As for now, I’m thrilled she likes it.